Who: Tourism Tasmania, on behalf on We Are Social

What: A social campaign designed to engage influencers and encourage travellers to go behind the scenery in Tasmania. For several months, I sourced user generated content from Tumblr or Instagram daily and re-shared with a short blurb about what they had captured to drive community engagement and SEO as well as share insider's knowledge of the state that effortlessly married the facts and romance. The below example was featured as a trending blog on Tumblr. 

Where: Tumblr and digital magazine 

Photo Credit: Published on Instagram by  visitflindersisland .

Photo Credit: Published on Instagram by visitflindersisland.


Tranquil Flinders Island lies off the north east coast of Tasmania. Beyond the shifting sand dunes of the deserted beaches lies the pristine cool waters of the Bass Strait and sightings of other untouched islands. These islands make up the Furneaux group of 52 islands; of which Flinders is the largest. 

This coastal playground draws visitors looking for a taste of adventure. Pause for a spot of fishing, dive deep into the hidden coves, or escape into the sky-scraping pink and grey granite mountain ranges of the Strzelecki National Park for remarkable views across the half-moon beaches and rolling farmland. 

Flinders Island can be reached via flights from Launceston, Tasmania and Essendon, Victoria or via ferry from Bridport, Tasmania and Port Welshpool, Victoria.

Find out more about unwinding on Flinders Island here.

Go Behind The Scenery here.