SMIRNOFF

PURE SOCIAL LAUNCH CAMPAIGN

 

Who: Smirnoff, on behalf of Leo Burnett

What: The brief was to launch Pure in social with a series of product-focused content that in the first phase highlighted the flavour story (natural ingredients + individual flavour) and in the second phase educated consumers how best to enjoy (occasions). The recommendation was to bring to life the campaign platform - ‘nothing to hide’ – in a snackable way by using stop motion to create a playful, eye catching content. The minimalistic execution is reminiscent of the product’s packaging and also communicates the idea that what you see is what you get. The second phase highlights the afternoon occasion in a fun, social and crisp way designed to sit natively in fan’s social feeds. This campaign reached over 1.5 million users on social. I worked as the creative lead and content producer on this project.

Where: Facebook, Instagram