Johnnie Walker

LOCAL Content Campaign

 

Who: Johnnie Walker, on behalf of Leo Burnett

What: To bring to life the global brand platform on social with locally relevant content that triggered engagement and consumption. It was key to build content around three pillars: lifestyle (aspirational occasions), cultural moments (key local calendar events) and connoisseur (heroing the flavour). I worked as the creative lead and content producer on this project.

Where: Facebook