CAPTAIN MORGAN & SMIRNOFF
WINTER LIFESTYLE SOCIAL CAMPAIGN
Who: Diageo - Captain Morgan & Smirnoff, on behalf of Leo Burnett
What: After the success of a summer themed lifestyle shoot, Diageo were keen for more Instagram worthy, lo-fi content that highlighted the unique way Australians enjoy winter and their products. The goal was to create relatable, raw moments that trigger the audience to instinctively associate the brand with their lifestyle and social occasions. I worked as the creative lead, producer and prop stylist. I also wrote the accompanying captions to the Smirnoff assets.
Where: Instagram, Facebook