STATE OF ORIGIN HACKS
Who: Bundaberg Rum, on behalf on Leo Burnett
What: Bundaberg Rum has long been associated with NRL via various activations and partnerships. The brand’s core demographic are increasingly seeking release in casual get togethers - such as the State Of Origin. Our idea was to encourage our fans to instinctively associate the brand in the lead up to the State Of Origin by creating short informative hack videos that helped them get more from the experience.