ROYAL LIQUEUR VANILLA SPICE PRODUCT LAUNCH
Who: Bundaberg Rum, on behalf of Leo Burnett
What: There’s a new Royal it town. The challenge was to announce, launch and nurture the arrival of Bundaberg Rum's new product Royal Liqueur Vanilla Spice with a multi-channel digital approach. My task was to create visually, dynamic content that profiled the product, its flavour and story. It was key to drive e-commerce sales immediately, yet ensure content was relevant and versatile for long term use. I worked as the creative lead and content producer on this project.
Where: Website, EDM, Facebook, Instagram