Baileys & Bulla

Local Content Campaign


Who: Baileys, on behalf of Leo Burnett

What: To playfully encourage the unapologetic pursuit of little moments of pleasure with Baileys liqueur and ice cream products. We wanted to inspire and conspire with women where they already seek instant pleasure - Social. The content was designed to act as triggers that put Baileys in hand from utility (gifting, occasions, etc) to identity (spontaneous indulgences). I worked as the creative lead and content producer on this project. One asset from this campaign was transformed into a cover story for National Liquor News.

Where: Facebook, Instagram, Print